Urgency and Change - Deepstash
Urgency and Change

Urgency and Change

The story begins with a character, Fred, discovering that their iceberg home is melting. This crisis sets the stage for urgency and the need for change.

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"Our Iceberg Is Melting" by John Kotter and Holger Rathgeber is a fable that uses the story of a penguin colony facing a melting iceberg as an allegory for organizational change.

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Urgency

Is this time-sensitive? Is it something we want to get to the market as quickly as possible, or do we have the luxury of spending a lot of time here?

Urgency can have both top-down and bottom-up inputs. Product and launch strategies can dictate a problem’s urgency from the top dow...

Why Change?

Why Change?

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Change and its necessity

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