Matthew Dicks's Story worthy Formula - Deepstash
Matthew Dicks's Story worthy Formula

Matthew Dicks's Story worthy Formula

Matthew Dicks developed a storytelling formula:

  • The 5-Second Rule: You have to hook your audience in the first 5 seconds of your story, by starting in the middle of the action, introducing a conflict, or creating curiosity
  • The Transformation:The change that you or someone else undergoes as a result of the story
  • The Stakes: Reasons why your audience should care
  • The Moments: Scenes, actions & dialogues that make up the story. Should be vivid, detailed & should serve a purpose
  • The Buttons: The words you use to end your story. They should be memorable, surprising, or emotional

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Story is a superpower, and there are hints for all of us to tell better ones. Matt is a teacher and author of Storyworthy.

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Principles to Remember

Do:

• Consider your audience — choose a framework and details that will best resonate with your listeners.

...

The GLAD Rule - D

[D]eliver details in the middle, the thesis at the beginning and end.

If you start with the nitty-gritty, you’ll lose your audience. Grab your audience with a hook (like a story or a compelling statistic), then share your main thesis. What is your point and why...

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