How to tell better stories with Matthew Dicks (Storyworthy) - Deepstash

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Matthew Dicks's Story worthy Formula

Matthew Dicks's Story worthy Formula

Matthew Dicks developed a storytelling formula:

  • The 5-Second Rule: You have to hook your audience in the first 5 seconds of your story, by starting in the middle of the action, introducing a conflict, or creating curiosity
  • The Transformation:The change that you or someone else undergoes as a result of the story
  • The Stakes: Reasons why your audience should care
  • The Moments: Scenes, actions & dialogues that make up the story. Should be vivid, detailed & should serve a purpose
  • The Buttons: The words you use to end your story. They should be memorable, surprising, or emotional


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Ways To Add Stakes In A Story

Ways To Add Stakes In A Story

1. Crystal Ball - Predict the negative consequences if the hero fails to act

2. Hourglass - Slow down time and focus on a potential disaster

3. The Question - Pose an intriguing question that requires resolution

4. Breadcrumbs - Drop hints throughout the story to create a reveal at the end

5. Elephant - Introduce a significant element at the beginning to create suspense


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You can't tell someone else's story

You can't tell someone else's story

In public you can not tell the story of someone else. That would be fiction. If you talk in front of an audience, it has to be authentic. You have to be vulnerable by sharing a personal story with stakes, surprises etc....


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.


Story is a superpower, and there are hints for all of us to tell better ones. Matt is a teacher and author of Storyworthy.


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