Understanding Advertising Appeals

Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.

It is easy to imagine why people might choose these options when prompt...

When people disagree with us we assume they are ignorant … that they lack information. So we try to convince them with information. It seldom works.

• Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadshee...

• Prepare yourself really well for those few moments  when you have to push yourself over being an introvert. 
• You can more or less substitute in-person advertising with written self-promotion.
• Make sure you get recommendations from people who know what you...