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Travis Scott's Astronomical 'Fortnite' tour exploded the idea of what a concert can be

New Virtual Experience

The innovative ‘astronomical’ virtual concert set a record with 12.3 million players logging in to experience his old and new music. The previous record was the Marshmello show (10 million attendees) on the same platform.

Players were treated to a roller-coaster-like musical ride complete with elements only possible in a virtual environment, setting new benchmarks of an immersive event

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Travis Scott's Astronomical 'Fortnite' tour exploded the idea of what a concert can be

Travis Scott's Astronomical 'Fortnite' tour exploded the idea of what a concert can be

https://www.fastcompany.com/90496629/travis-scotts-astronomical-fortnite-tour-exploded-the-idea-of-what-a-concert-can-be

fastcompany.com

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Key Ideas

Virtual Concerts

Fortnite, an online multiplayer game with millions of players across the world, debuted a virtual concert, complete with tour dates, by Travis Scott during this lockdown period, when multiplayer gaming is seeing a massive surge.

New Virtual Experience

The innovative ‘astronomical’ virtual concert set a record with 12.3 million players logging in to experience his old and new music. The previous record was the Marshmello show (10 million attendees) on the same platform.

Players were treated to a roller-coaster-like musical ride complete with elements only possible in a virtual environment, setting new benchmarks of an immersive event