The Sinek Success Formula

In “Start With Why,” the author, Simon Sinek presents that purpose-driven individuals and organisations succeed because they start with the “why” instead of the “what” or the “how.”

His submission is that when individuals, leaders, institutions, companies and organisations communicate their purpose and beliefs, they can create a following of people, partners, team members and employees who share those values, and as result are sure to succeed. "Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”