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The Sinek Success Formula
In “Start With Why,” the author, Simon Sinek presents that purpose-driven individuals and organisations succeed because they start with the “why” instead of the “what” or the “how.”
His submission is that when individuals, leaders, institutions, companies and organisations communicate their purpose and beliefs, they can create a following of people, partners, team members and employees who share those values, and as result are sure to succeed. "Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”
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Summarised In 4 Statements
The Book, 'Start with Why' can be summarised in the following 4 statements
1. WHY is the purpose, cause, or belief.
2. Every inspiring leader starts with WHY
3. People don’t buy WHAT you do, they buy WHY you do it.
4. Knowing your WHY is the key to lasting success.
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The Golden Circle".
The Golden Circle is formed of three parts: ‘Why,’ ‘How’ and ‘What.’
What ?
The What of a company relates to the product or service that a company provides. The What is the outer layer of the circle.
How ?
The How of a company is the approach adopted by a company. The How is the differentiating value proposition or a unique selling point of the company.
Why ?
The Why is at the core of the golden circle. Why does the company exist?
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