Professional content writers understand how to perform proper keyword research and create content that meets that intent using those keywords.
They understand how to structure the content, what to include and omit, how to frame headlines, and how to add value for searchers.
They also know when it’s appropriate to use long-tail keywords or short-tail ones, where your target audience is in the buying cycle and how best to address their needs.
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Ever wonder why some content writers make pennies per post and some make hundreds of dollars? The answer isn't surprising; it's a combination of experience, quality work, and branding.
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