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Business owners, marketing managers, and others hiring content writers look for cheap and affordable writing services (not all, but too many).
And yet, the same people who hire freelancers for the cheapest price are unhappy with the poor quality of work they get.
When they want to hire good writers, they’re shocked to find that top writers ask for anything between $150 to $800 USD.
Some of the reasons laid out here might surprise you, but they should also make you think. Good writers offer more than just words; they help you meet your business goals.
19
172 reads
Professional content writers understand how to perform proper keyword research and create content that meets that intent using those keywords.
They understand how to structure the content, what to include and omit, how to frame headlines, and how to add value for searchers.
They also know when it’s appropriate to use long-tail keywords or short-tail ones, where your target audience is in the buying cycle and how best to address their needs.
19
128 reads
They understand that they need to work hard at researching industry topics, gathering information and data from reliable sources, and analyzing it before putting together a compelling piece.
They also know the importance of being up-to-date with industry developments, trends, and changes in algorithms or best practices.
Also, they do research to include related concepts in their posts. For example, they refer to a SERP (Search Engine Results Page) and learn about the other topics people ask related to the main keyword.
20
114 reads
When I write content for my clients, I’m actually problem-solving.
A blog post can have several moving parts. For example, write a post that is different from the competition but not so different that Google thinks it’s irrelevant.
In reality, content writing is often problem-solving. When you pay for writing services, you’re paying for expertise in problem-solving so that your content performs the way it should.
21
113 reads
The most highly paid content writers are often experts in a particular niche.
They’ve spent years cultivating their skills and knowledge, developing their unique voice and perspective, and building a reputation within that industry.
When you pay for writing services, you’re paying for access to this expertise. The content writer can understand your business, audience, and goals in-depth and translate them into compelling content that connects with your readers.
21
93 reads
You would never get a tattoo from a cheap tattoo artist – someone with no experience or talent. You trust that the best tattoo artists charge the most because they’re that good at what they do.
Good writers elevate your brand by providing your readers with QUALITY information.
They also understand the importance of consistency in tone and voice across all platforms. And they strive rigorously to deliver work that represents your brand accurately and professionally.
21
96 reads
When you hire professional content writers, you’re freeing up your valuable time to focus on other aspects of running your business.
They also take away the burden of constantly creating fresh content, which can become mentally exhausting and lead to fatigue and burnout.
By outsourcing your content writing needs, you can ensure a steady flow of high-quality content without sacrificing your precious time or energy.
21
85 reads
Despite how powerful generative AI is, brands are still paying hundreds of dollars for a 2000-word post. The reality is that high-converting and valuable content comes with a high sticker price. One that's well worth it as content can drive more sales, build your traffic, and create a powerful brand image for your business.
20
99 reads
IDEAS CURATED BY
CURATOR'S NOTE
Ever wonder why some content writers make pennies per post and some make hundreds of dollars? The answer isn't surprising; it's a combination of experience, quality work, and branding.
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