#3-#4
- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
- Meta description: It helps search engines & searchers understand the topic & why your targeted keywords & phrases keep appearing in the content. Google uses it on your page as a snippet when people search for keywords that are relevant to your page. This will determine your CTR, no matter your rank on the SERP.
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SEO Copywriting: How to Write Content For People and Optimize For Google
neilpatel.com
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Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
#5-#6
- Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, & header tag stuffing.
- Page Links: Link to relevant ...
Use descriptive and distinct metadata
They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.
Image SEO metadata needs to be:
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