This one is very harmful and quite easy to get rid of.
It takes time to admit it but we are no super heroes with superhuman will, whatever is the temptation you are resisting to, there is no better way to make it impossible or at least very hard for you to give up to it.
Someone who wants to stop eating sweets is very much likely to succeed over time in a house without chocolate than someone who wakes up every morning and sees a chocolate bar in front of him.
So just reduce the friction one way or another, it will save you energy and push you towards your goals.
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These are personal thoughts that were inspired by reading The One Thing from Gary Keller so please enjoy and feel free to comment, I would love to hear your opinion on themπ
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When you admit a negative, the prospect will give you the positive.
The most effective way to get into a prospect's mind is to admit a negative, then turn it into a positive.
Honesty works well in the marketing process:
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