Example scenario
You know the company wants to focus on increasing scrapbook sales for this next quarter, so you start thinking about goals. You decide to set a SMART goal to give you something to compare your progress against. You come up with:
We aim to increase scrapbook sales by 15% by the end of the next quarter through a robust social media campaign where we focus heavily on influencer marketing.
This goal fits all of the SMART goal criteria, which means you’ll be able to easily track your progress and make adjustments as the social media campaign progresses.
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