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What are SMART goals?
When you set your goals, you’ll want to refer to the acronym SMART. SMART stands for specific, measurable, attainable, relevant, and time-bound. Ensuring your goals meet these criteria will help keep you organized, give you a sense of direction as you move through your campaigns, and provide you with a time frame to work within.
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SMART considerations
Specific: What do you want to accomplish?
Measurable: What are the success metrics that will determine whether the objective has been met?
Attainable: Is this a realistic goal that you think you can meet?
Relevant: Is this specific marketing goal aligned with your company’s overall objectives?
Time-bound: What is a realistic time frame that this goal can be met within?
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Example scenario
You know the company wants to focus on increasing scrapbook sales for this next quarter, so you start thinking about goals. You decide to set a SMART goal to give you something to compare your progress against. You come up with:
We aim to increase scrapbook sales by 15% by the end of the next quarter through a robust social media campaign where we focus heavily on influencer marketing.
This goal fits all of the SMART goal criteria, which means you’ll be able to easily track your progress and make adjustments as the social media campaign progresses.
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