Building your industry leadership position - Deepstash

Building your industry leadership position

Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.

How to design and implement a comprehensive social media campaign:

  • Define your goals. If you are a great writer, then use it to plan your thought leadership activities.
  • Meet your audience. Find which social media platforms draw your potential customers.
  • Share your thoughts and expertise. Focus on sharing valuable, actionable insights.
  • Engage with your audience.
  • Keep an eye on the metrics, then tailor your future content.

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Influencer marketing

There are more effective ways to reach the right decision makers than growing LinkedIn followers and social media posts.

Influencer marketing continues to thrive. Most people think of social media influencers as teenagers on TikTok or beauty experts on Instagram. However, a growing segment focuses on C-suit leadership providing B2B initiatives through their social media outlets.

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Consumers increasingly rely on ratings and personal reviews. As a result, a negative review on Google or Yelp can pose severe consequences for a B2C business.

This is true for a B2B too. People are often influenced by their peers' opinions and less by elaborate marketing campaigns. Reaching out to senior leaders can help authenticate you as a major voice in your industry.

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In B2B influencer marketing from the senior leadership level, interesting information on social media platforms can provide a unique experience.

Your viewpoint can be promoted on topics you have expertise in and help you reach a targeted and engaged audience.

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Influencer marketing

Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.

Influencer marketing works because of the high trust that social influencers have built up with their followers. Therefore, recommendations from them are seen as proof to the brand's potential customers.

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The influencer industry has operated in boom times. As more Americans have taken their cues from social media about where and what to buy, brands started to use their marketing budget on influencers.

But if the world is going to face a recession, the influencer lifestyle will come to a halt. It's not clear what the lasting impacts will be.

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LinkedIn - Facts Introduction
  1. LinkedIn has over 660 million users across the globe. Meaning the platform is one of the top social networks today.
  2. LinkedIn has a potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more.
  3. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
  4. But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

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