The Future of SEO and AEO

Zero-Click Searches: Generative AI and Avoice search mean users seek direct answers.

Voice Search and Conversational Queries: AEO will help content match more natural, longer voice queries.

AI-Driven Content Optimization: As AI becomes more integrated into search engine algorithms, new optimization techniques will emerge.

Large Language Model Optimization (LLMO): The optimization of large language models (LLMs) involves influencing their learning and training data to ensure a brand’s content is presented as an answer when relevant.