From SEO to AEO
Curated from: trajectorymatrix.substack.com
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SEO
SEO (Search Engine Optimization) is a billion-dollar business. It will grow at a CAGR of 17.6% to reach USD 234.8 Billion by 2030 from USD 46.7 Billion in 2021. But probably not the way you think because AEO (Answer Engine Optimization) is here.
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AEO
As chatbots, smart assistants, and voice search gain popularity, users prefer getting quick answers without visiting a website. This type of search strategy is AEO.
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The Future of SEO and AEO
Zero-Click Searches: Generative AI and Avoice search mean users seek direct answers.
Voice Search and Conversational Queries: AEO will help content match more natural, longer voice queries.
AI-Driven Content Optimization: As AI becomes more integrated into search engine algorithms, new optimization techniques will emerge.
Large Language Model Optimization (LLMO): The optimization of large language models (LLMs) involves influencing their learning and training data to ensure a brand’s content is presented as an answer when relevant.
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