Awareness
GOAL
Capture your audience's attention. You want to get people to remember your brand and try to learn more about you.
STRATEGIES
- Search engine optimization
- Search engine marketing
- Display ads
- Social media marketing
- Social media advertising
- Video marketing
- Influencer marketing
- Content marketing
TACTIC
By targeting key phrases you can pinpoint the topic your target audience is searching for. Then you can create social media contents such as guides, videos, and blogs around those topics. At this stage, you should keep things brief and simple just to gain your audience's interest.
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A graphic representation of the process through which people go from learning about a brand to becoming a loyal customer
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