The Marketing Funnel

• To consider the buyer's journey

When do they first experience the brand? How do they experience it? And what do they do after their first experience?

These types of questions helps really better understand the brand and the business from the customer's perspective.

• To optimize your marketing strategy

All marketing strategies have gaps, and the funnel helps you recognize and fix them. e.g display ads aren't connecting with potential customer, webpage loads slowly

• Increase the conversion rate and drive more business results

e.g. you may track the % of potential customers that become paying customers.

• Awareness Stage

When a potential customer first becomes aware of the product or service.

• Consideration Stage

When you build interest for your product or service.

• Conversion Stage

The process to get a potential customer to take a desired action.

• Loyalty Stage

When a customer become repeat customers and brand advocates.