The Marketing Funnel - Deepstash
The Marketing Funnel

The Marketing Funnel

Ideas, facts & insights covering these topics:

6 ideas

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Benefits of a marketing funnel

  • To consider the buyer's journey

When do they first experience the brand? How do they experience it? And what do they do after their first experience?

These types of questions helps really better understand the brand and the business from the customer's perspective.

  • To optimize your marketing strategy

All marketing strategies have gaps, and the funnel helps you recognize and fix them. e.g display ads aren't connecting with potential customer, webpage loads slowly

  • Increase the conversion rate and drive more business results

e.g. you may track the % of potential customers that become paying customers.

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271 reads

Stages in the marketing funnel

  • Awareness Stage

When a potential customer first becomes aware of the product or service.

  • Consideration Stage

When you build interest for your product or service.

  • Conversion Stage

The process to get a potential customer to take a desired action.

  • Loyalty Stage

When a customer become repeat customers and brand advocates.

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222 reads

Awareness strategies & tactics

  • Search engine optimization
  • Search engine marketing
  • Display ads
  • Social media marketing
  • Social media advertising
  • Video marketing
  • Influencer marketing
  • Content marketing

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230 reads

Consideration strategies & tactics

  • Unique selling proposition
  • Testimonials
  • Case studies
  • Remarketing ads
  • Webinars
  • Email marketing
  • Social media marketing

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210 reads

Conversion strategies & tactics

  • Optimize the checkout process
  • Add better photos
  • Strengthen the copy
  • Add live chat
  • Pursue abandoned carts
  • Increase website speed
  • Offer a trial or money back guarantee
  • Experiment with A/B

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174 reads

Loyalty strategies & tactics

  • Rewards programs
  • Email marketing
  • Social shares
  • Remarketing customers
  • Encourage reviews
  • Birthday and anniversary offers
  • Freebies
  • Amusing confirmation messages

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171 reads

IDEAS CURATED BY

itssalman

Radiant⚡ radiantsalman

CURATOR'S NOTE

A process to take people who are unfamiliar with your products or services and turn them into paying customers.

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