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The 12 Most Intense Marketing Wars Ever

Avis targeted Hertz

Hertz was the first national car rental company, followed by Avis.

In 1956, Hertz launched a slogan, "More people by far... use Hertz Rent-A-Car." Avis followed with its "We Try Harder" campaign in 1960, which evoked a response from Hertz, "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why."

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Avis targeted Hertz

Hertz was the first national car rental company, followed by Avis.

In 1956, Hertz launched a slogan, "More people by far... use Hertz Rent-A-Car." Avis followed with its "We Try Harder" campaign in 1960, which evoked a response from Hertz, "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why."

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