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The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.


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Avis targeted Hertz

Hertz was the first national car rental company, followed by Avis.

In 1956, Hertz launched a slogan, "More people by far... use Hertz Rent-A-Car." Avis followed with its "We Try Harder" campaign in 1960, which evoked a response from Hertz, "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why."




Coca-Cola and Pepsi

The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.

Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New...

Apple and Microsoft

We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."

Apple has been mocking Microsoft for years. But lately, Mi...

Sega and Nintendo

In an attempt to win the battle of Genesis vs. Super Nintendo, Sega produced a tagline "Genesis does what Nintendon't." Nintendo couldn't get rid of the stigma that Super Nintendo was for kids.