Coca-Cola and Pepsi
The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.
Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New Coke debacle in 1986. Since then, they've taken the fight in outer space, over social media, and fought over loyalty programs.
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"There's no money in poetry, but then there's no poetry in money, either." ~ Robert Graves
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Burger King and McDonald
These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.
In 2009, Burger King confronted McDonald's with more comparative marketing. Burger King put the Whopper and the Big Mac to a taste test. B...
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