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The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.
Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New Coke debacle in 1986. Since then, they've taken the fight in outer space, over social media, and fought over loyalty programs.
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"There's no money in poetry, but then there's no poetry in money, either." ~ Robert Graves
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