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The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Coca-Cola and Pepsi

The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.

Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New Coke debacle in 1986. Since then, they've taken the fight in outer space, over social media, and fought over loyalty programs.

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