Curated from: businessinsider.com
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These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.
In 2009, Burger King confronted McDonald's with more comparative marketing. Burger King put the Whopper and the Big Mac to a taste test. But it turned out to be a failure because the public saw the ads as exploitative and racist.
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