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The 12 Most Intense Marketing Wars Ever

Miller and Anheuser Busch

Both companies have always entertained consumers - from Miller's "President of Beers" and its mocking of the Bud Clydesdales and dalmatian to Bud's depiction of the Miller referees stealing beer.

Some of the ads went too far and were rejected by ESPN and ABC.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

1

Key Idea

Miller and Anheuser Busch

Both companies have always entertained consumers - from Miller's "President of Beers" and its mocking of the Bud Clydesdales and dalmatian to Bud's depiction of the Miller referees stealing beer.

Some of the ads went too far and were rejected by ESPN and ABC.

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