deepstash

Beta

Get an account to save ideas & make your own & organize them how you wish.

STASHES TO GET YOU STARTED

© Brainstash, Inc

deepstash

Beta

The 12 Most Intense Marketing Wars Ever

Verizon and AT&T

Verizon ads compared the companies' superior 3G coverage to AT&T's with "There a Map for That." AT&T hit back with a series of TV spots attacking Verizon network's inability to browse the web while talking on the phone.

Then AT&T sued Verison over the accuracy of its 3G ads, which led to a countersuit. Both lawsuits were dropped.

23 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

1

Key Idea

Verizon and AT&T

Verizon ads compared the companies' superior 3G coverage to AT&T's with "There a Map for That." AT&T hit back with a series of TV spots attacking Verizon network's inability to browse the web while talking on the phone.

Then AT&T sued Verison over the accuracy of its 3G ads, which led to a countersuit. Both lawsuits were dropped.

SIMILAR ARTICLES & IDEAS:

Coca-Cola and Pepsi

The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.

Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New...

Apple and Microsoft

We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."

Apple has been mocking Microsoft for years. But lately, Mi...

Sega and Nintendo

In an attempt to win the battle of Genesis vs. Super Nintendo, Sega produced a tagline "Genesis does what Nintendon't." Nintendo couldn't get rid of the stigma that Super Nintendo was for kids.

...