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The 12 Most Intense Marketing Wars Ever

Progresso and Campbell

In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.

Progresso, in turn, used a full-page New York Times ad to show that 95% of Campbell's soups are loaded with MSG.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Progresso and Campbell

In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.

Progresso, in turn, used a full-page New York Times ad to show that 95% of Campbell's soups are loaded with MSG.

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