Progresso and Campbell - Deepstash

Progresso and Campbell

In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.

Progresso, in turn, used a full-page New York Times ad to show that 95% of Campbell's soups are loaded with MSG.

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summers_wdd

"Money does not guarantee success." ~ Jose Mourinho

The idea is part of this collection:

Persuasive storytelling

Learn more about moneyandinvestments with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

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