The 12 Most Intense Marketing Wars Ever - Deepstash

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The 12 Most Intense Marketing Wars Ever

businessinsider.com

In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.

Progresso, in turn, used a full-page New York Times ad to show that 95% of Campbell's soups are...

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