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The 12 Most Intense Marketing Wars Ever

DISH and DirecTV

Dish used an ad campaign to compare the prices of Dish (which was much better priced) with DirectTV and cable TV.
Direct TV countered with a lawsuit, and said that Dish's claims were false as there were differences in package offers. They ran their own series of ads to debunk various Dish advertising claims.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

1

Key Idea

DISH and DirecTV

Dish used an ad campaign to compare the prices of Dish (which was much better priced) with DirectTV and cable TV.
Direct TV countered with a lawsuit, and said that Dish's claims were false as there were differences in package offers. They ran their own series of ads to debunk various Dish advertising claims.

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