Long-term Thinking and Ethical Marketing
The book emphasizes the importance of long-term thinking and ethical marketing, which can lead to sustainable success by making a positive impact and serving the long-term interests of the audience.
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Long-term and short-term thinking
Long-term thinking is difficult to put in action because the long run is a collection of short runs that have to be handled, displayed, and used as information to gauge whether a long-term reward still exists.
Short-term thinking can be the only way you’ll survive long enough to experi...
Long-term thinking
Long-term thinking is more challenging than most people imagine. It is then also more lucrative than many people think.
The long run consists of a collection of short runs that you have to put up with: recessions, bear markets, meltdowns and surprises. Ins...
Long Term
- Success is the result of good judgment.
- Good judgment is the result of experience.
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