Marketing as a Driver of Change
Godin challenges the traditional definition of marketing and argues that it can be a force of positive change, rather than just a means of pushing products.
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Key insights from the book.
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Similar ideas to Marketing as a Driver of Change
Institute a formal change process with rewards
People must be incented to look for and recommend positive changes, rather than just incentivized to follow the existing processes.
That means providing every employee with the authority and resources to make change decisions in their scope, and be rewarded based on value to the customer....
Adapting to Change:
The book underscores the importance of adaptability in the face of change.
Fear can be a powerful force for transformation, encouraging people to embrace change as an opportunity for growth rather than resisting it out of fear of the unknown.
Accept Rejection
See disapproval as a form of feedback, as information you can use to improve and make your next performance even stronger. It also helps to also re-frame rejection as something positive.
It means you’re moving forward and pushing limits, rather than just staying in your comfort zone.
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