Marketing as a Driver of Change - Deepstash

Marketing as a Driver of Change

Godin challenges the traditional definition of marketing and argues that it can be a force of positive change, rather than just a means of pushing products.

15

90 reads

CURATED FROM

IDEAS CURATED BY

hakimshafin

I help entrepreneurs and coaches save upto 30hrs/week with my virtual assistance. Topics i post about : ๐Ÿ‘‰ Marketing. ๐Ÿ‘‰ Productivity ๐Ÿ‘‰ philosophy insights ๐Ÿ“˜

Key insights from the book.

โ€œ

Similar ideas to Marketing as a Driver of Change

Institute a formal change process with rewards

People must be incented to look for and recommend positive changes, rather than just incentivized to follow the existing processes.

That means providing every employee with the authority and resources to make change decisions in their scope, and be rewarded based on value to the customer....

Adapting to Change:

Adapting to Change:

The book underscores the importance of adaptability in the face of change.

Fear can be a powerful force for transformation, encouraging people to embrace change as an opportunity for growth rather than resisting it out of fear of the unknown.

3. Start "Acting As If"

3. Start "Acting As If"

Begin with the idea that you are already someone who can embrace change. Then, focus on showing up when change occurs rather than trying to force yourself to be something you are not yet.ย 

This way, you will feel like a person who should respond, rather than someone who is forced to.ย 

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

โ€”

100+ Learning Journeys

โ€”

Access to 200,000+ ideas

โ€”

Access to the mobile app

โ€”

Unlimited idea saving

โ€”

โ€”

Unlimited history

โ€”

โ€”

Unlimited listening to ideas

โ€”

โ€”

Downloading & offline access

โ€”

โ€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates