Cultural Imprinting in Real life
Imagine you see an ad for a new brand of sneakers. The ad features cool people wearing the sneakers and having fun. This might make you think that if you wear those sneakers, you'll also be cool and have fun. That's cultural imprinting!
Ads don't directly tell you the sneakers are good, instead, they try to make you think that wearing them will change how other people see you. In other words, according to the article, ads don't convince you a product is great, they try to convince you that using the product will make you look great in the eyes of others.
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A compelling explanation for the psychology of brand advertising.
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