Imagine you see an ad for a new brand of sneakers. The ad features cool people wearing the sneakers and having fun. This might make you think that if you wear those sneakers, you'll also be cool and have fun. That's cultural imprinting!
Ads don't directly tell you the sneakers are good, instead, they try to make you think that wearing them will change how other people see you. In other words, according to the article, ads don't convince you a product is great, they try to convince you that using the product will make you look great in the eyes of others.
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A compelling explanation for the psychology of brand advertising.
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Similar ideas to Cultural Imprinting in Real life
Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the landscape of cultural meanings — which in turn changes how we are perceived by others when we use a product.
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