Cultural Imprinting

• It relates to the practices, methods, tools, myths, ethics, and social norms that are important in the evolution of our behavior. Customs that we learn from the experience of our parents and others – either by teaching or observation.
• Cultural evolution is ...

Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them. 

Great advertising understands that our emotions are part of a cul...

There’s the cultural messaging we’ve received our whole lives that putting in more hours and more effort ensures our success, even though discerning what to put your effort into is far more important than blanketing your life in hard work. The stats on overwork also show a