So, the key difference between the two is the former works on an individual level, by creating positive associations between a product and our emotions, while the later works on a societal level, by creating associations between products and social groups.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
A compelling explanation for the psychology of brand advertising.
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Similar ideas to Cultural Imprinting vs Emotional Imprinting
This ad works on an individual level and a cultural level:
The emotional inception: The above ad creates an association between the Nike brand and the idea of athletic excellence. Over time and with enough exposure, the customer wi...
A culture created in a two-way relationship or a small group is positive and open because it allows for differences to exist, which are not allowed by large groups in which cultures are attached to your identity.
Creating the right kind of culture organically is the magic of a strong relati...
Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. The objective of advertising is to seed positive ideas & memories that will attract you to the brand. Associations between emotions and the product grow and deepen over ...
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