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Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. The objective of advertising is to seed positive ideas & memories that will attract you to the brand. Associations between emotions and the product grow and deepen over time, making us feel favorably disposed toward the product & more likely to buy it.
It is a form of emotional inception: specialists try to implant ideas in other people's minds, subconsciously, like in Nolan's movie.
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MORE IDEAS ON THIS
Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the landscape of cultural meanings — which in turn changes how we are perceived by others when we use a product.
What...
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This ad works on an individual level and a cultural level:
The emotional inception: The above ad creates an association between the Nike brand and the idea of athletic excellence. Over time and with enough exposure, the customer wi...
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Awareness: Telling customers, "FYI, product X exists. Here's how it works. It's available if you need it."
Persuasion: "4/5 doctors prefer Camels" or "Verizon: America's largest 4G LTE network"
Promises: pro...
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Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them.
Great advertising understands that our emotions are part of a cul...
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The portrayal of humans as agents who are consistently rational and narrowly self-interested, and who pursue their subjectively defined ends optimally. Sometimes our economic models think of consumers as having fixed preferences or fixed goals. It's a simplification as consumers ...
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CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Other curated ideas on this topic:
Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them.
Great advertising understands that our emotions are part of a cul...
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