Emotional inception
Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. The objective of advertising is to seed positive ideas & memories that will attract you to the brand. Associations between emotions and the product grow and deepen over time, making us feel favorably disposed toward the product & more likely to buy it.
It is a form of emotional inception: specialists try to implant ideas in other people's minds, subconsciously, like in Nolan's movie.
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Good advertising is emotional, Great Advertising is Cultural
Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them.
Great advertising understands that our emotions are part of a cul...
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