Valorizing “real”

When running a company, many entrepreneurs fail to quit, change direction or pivot their business model, unable to admit that what they were doing isn’t working, or that they were plain wrong in their decisions.

The Sunk Cost Fallacy is the primary reason for this gross error in ju...

• They start with a purpose and a small problem, rather than a big idea. 
• They're based on what people do, not what they say they do. 
• They leverage data to get closer to users, customers, or fans.
• They can be more responsive to customers’ behaviors and needs. 
• ...

• When people have a low opinion of their own worth—or, perhaps, when they refuse responsibility for their lives—they choose a new acquaintance, of precisely the type who proved troublesome in the past. Such people don’t believe that they deserve any better—so they don’t go looking for it
...