Start With A Why To Create An Impact
The usual thought when starting a company is to either find a great idea or build a great service. The problem is that whatever characteristic you build your product on, chances are, others are already offering it. So why should consumers buy from you? Well, because they need to know the “Why” behind your purpose. People don’t Apple because it’s the only company selling smartphones or computers, they buy the “Why” behind the products. The clearer your purpose, beliefs, and values are, the more you would be able to attract your consumer’s attention and loyalty.
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Why start with a product when you can start with “Why”? Read on to understand how starting with why can help you long-lasting and more successful business than starting with something tangible and short-lived.
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