Think About Your Audience. Figure Them Out

One of the biggest benefits of social media channels is their ability to help you reach and pinpoint your most ideal audience. For example, Facebook actually lets you target audience based on gender, location, interests, and lifestyle choices. Before you start producing a very specific content, experiment with different audience types based on different audience interests to figure out which audience is the most suitable and what kind of content will they like the most. Once you have done that, go big on your audience and craft compelling and engaging content. Find similar audience and repeat.