“Our preferences and choices are based on how the options are framed rather than the options per se.”
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Lifelong learner and content creator. Helping you to find joy at work, get more things done, and be your best self.
This book is based on a popular course in Yale University and is written by the professor.
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It is the habit of making decisions based on how we feel rather than what we value.
It's when we use our emotions and feelings as evidence for what we should or shouldn’t do. Depression and procrastination are common results of this.
Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.
When people are given a menu of choices, they rarely ask:
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