Typically backcasting is applied on long-term complex issues, involving many aspects of society as well as technological innovations and change.
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Dreborg, K.H. (1996) ‘Essence of backcasting’, Futures, 28(9), pp. 813–828.
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There are a lot of problems in the world, and it's hard to get people to change, but the right technological innovations can make a big difference.
Storytelling is a complex cognitive task on our mind, requiring an application of our short-term, working, and long-term memory.
It's our tendency to buy bigger, better, and nicer things as our income rises.
It describes a very reliable way that human behavior changes over the long-term. It happens slowly and can be applied to other areas of life when deciding to make a change.
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