It's our tendency to buy bigger, better, and nicer things as our income rises.
It describes a very reliable way that human behavior changes over the long-term. It happens slowly and can be applied to other areas of life when deciding to make a change.
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Improve your normal day and the results will take care of themselves. We naturally make long-term changes in our lives by slowly adjusting our normal everyday habits and behaviors.
To make any habit stick in the long-term (keystone or not), do it regularly.
The more often you do the habit, the more you'll get used to it, and eventually, you'll do it without thinking—the definition of a habit.
"The natural tendency of life is to find stability. In biology we refer to this process as equilibrium or homeostasis."
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