Aim of study

Various studies conducted in the U.S. population indicate growing anxiety towards a possibly grim future. Political turmoil, gun violence, global plagues, changing power structure and a widening rich-poor divide make us believe in a future that is more stressful and complicated than the present.

Sleeping five hours or less consistently increases your risk greatly for adverse health consequences. These included cardiovascular diseases, such as heart attacks and strokes, and shorter life expectancy.

Everyone should aim for a consistent seven to eight hours of sleep a ...

• For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.

• For consumers...