Yellow Headlines

The media often shows yellow headlines in pursuit of traffic,  sometimes even the best of us fall into this trap. But if you want to grab attention, remember: 

• You lose people's trust.
• You can frighten your audience - in some themes, it's unacceptable. 

The more traffic and clicks you need to gain, the more intrigue you should set. But if you want to increase conversion and have less denied traffic, you should be careful and use different strategies.