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Headline's Function
- Get Attention: It Helps to Decide if It's Worth Reading.
- Involve: Headlines Throughout the Text Help to Scroll the Article and Get a Short Context.
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Yellow Headlines
The media often shows yellow headlines in pursuit of traffic, sometimes even the best of us fall into this trap. But if you want to grab attention, remember:
- You lose people's trust.
- You can frighten your audience - in some themes, it's unacceptable.
The more traffic and clicks you need to gain, the more intrigue you should set. But if you want to increase conversion and have less denied traffic, you should be careful and use different strategies.
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To Get Attention in Ordinary Text for Blog or Media
- Intrigue
- Emotions
- Important Problems' Decisions
- Trends
- Brands or Celebrities
- Negative
- Common Enemy
- Magnet Words
- Numbers
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Headlines for Ads
We Pay for Traffic, So We Should Narrow Our Audience:
- Get the Right Person's Attention
- Get Rid of the Wrong Audience
- Show Key Offers
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Headline Formula
There are some ready decisions for headlines. For example, 4U: utility, unique, urgency, and ultra specificity.
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IDEAS CURATED BY
Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
CURATOR'S NOTE
This is the conspect from a course ny Sdelaem
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