Headline Formula

Preservation was the main reason for the processing of food by our early ancestors, and it served us well. However, ultra-processed foods in the modern age have pushed this concept beyond its natural limits, and have unique evolutionary problems.

Apart from the effects of excessiv...

Certain decisions are disguised as questions, and are usually some major plot points, or even details that require explanations and further detailing.

Example: Which characters point of view should I use in this scene?

The Masked Questions: some questions a...

Deadlines are able to control procrastination. Here’s the kicker, though. You need to announce that deadline to someone who will keep you accountable.

Time frames create a sense of urgency, and build momentum. If there is no deadline there is no urgency, and whatever you a...