The market, like the Lord, helps those who help themselves. But, unlike the Lord, the market does not forgive those who know not what they do.
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Many people are integrated but not differentiated. They haven't done the work to expose themselves to complexities. They find it easy to ignore the excess noise in the world. But deep down, they know they aren't really living a life that's true to who they are.
The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...
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