Match Words to Ideas

Ideas should not be a product of pure subjectivism, but must always touch base with the facts in the objective world from which the ideas were born. (e.g., the idea of a "cat" should refer to an actual cat.)

This is much harder to do with more complex ideas, such as capita...

The same parts of our brain we use to smell or to wave also help us understand the words we use to describe those experiences.

These neurological insights bring much-needed substance to the storytelling conversation.

We often find that we understand a topic but can't explain it to anyone. A simple method you could use to better understand and clearly communicate a concept is called SEE-I.

• State it: Clearly state the idea in a single sentence or ...