Advertising is not like what it was once like

Back in the 1960s, achieving your marketing goals was a bit simplistic. You had a straightaway path to advertising, i.e., "running ads on TV channels". You would run an ad or two, get millions of viewers to watch your product, and get orders to achieve your sales and revenue goals. 

Today's Advertising is still pretty straightforward; you can use the internet to advertise your product. However, the same internet enables everyone else to do the same. You can be competing with 1000's of small and mid-scale businesses when advertising online. It has become hard to get eyeballs to your business.