Talha Mumtaz ✔️'s Key Ideas from This is Marketing
by Seth Godin

So what's the solution? How do you compete with thousands of businesses around you using the same internet to market their products? Well, you don't. 

According to Seth Godin, you will need to find a need or a desire for something and create a product that meets or solve that need. That need can be related to anything such as freedom, belonging, connection, strength, adventure or any human need that needs to be fulfilled. 

Once you have discovered a "Need", you now have the basics of your marketing plan. You now have a "Why" that your product will solve.  

Seth Godin believes that your target audience already exists. You need to discover them and bring them closer using your brand and marketing storytelling. How do you do that?

You will need to use honesty and storytelling to bring your targeted audience closer to each other and ultimately to your brand. Seth Godin calls this approach creating "Tribes". 

Make sure your stories resonate with the values of your users. Don't impose your solution. Rather, paint a picture where your product or services helps them solve their need. Use words they use, expressions they wear and stories they listen.

One problem with Tribes is that companies often build tribes by going against the grain. This means you may offer a product that is beloved to your Tribe but not so appealing to everyone out of your Tribe. However, as your business grows, your goals will ultimately shift to a wider audience. So what will do to get more users without disappointing your Tribe?

You will need to use the connections of your Tribe. Your current customers already have a social network of their own and by leveraging those connections, your business can grow much wider than its current size.

The more they love your product, the more they will want others to join in. This way, after a while, your product would have garnered enough social proof and word of mouth that people outside your Tribe would love to join in. 

As you start getting more users, more feedback, and more revenue, keep on reinvesting and making it a loop of success.