Marketing against the grain - Deepstash
Marketing against the grain

Marketing against the grain

One problem with Tribes is that companies often build tribes by going against the grain. This means you may offer a product that is beloved to your Tribe but not so appealing to everyone out of your Tribe. However, as your business grows, your goals will ultimately shift to a wider audience. So what will do to get more users without disappointing your Tribe?

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talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

"This is Marketing" delivers the message that marketing success comes from creating and focusing on the needs of Tribes rather than spamming everyone possible.

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