And lastly, tons of small businesses have successfully built successful customer tribes and growth loops. One such business on top of my mind is "Liquid Death". You must have seen the bottled water in the hands of celebrities of all scales. The message is simple, "look cool without consuming hazardous alcohol or colas". Its tribe has slowly garnered hundreds of thousands of members and by going through its marketing and positioning strategies, you can also help build or market your products successfully.

Let me know if you want to read more about Liquid Death.